Trend-Driven Innovation: Beat Accelerating Customer Expectations Department_Children's Books Posing as traders

Posing as traders

"Black Beauty"

Holly will embark on a remarkable journey - one that will challenge her to ask whether embracing the future means betraying the past

could not have been more momentous

Bethan Avery

Trend-Driven Innovation: Beat Accelerating Customer Expectations Department_Children's Books Posing as tradersEvery business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive